Posted in articles - business

Indian Super league, #LetsFootball

#LetsFootball

So it’s finally here. First of all a standing ovation to all the sponsors behind ISL. Hero, Reliance, Star India, Bollywood stars, Sachin (the living God) and all other sponsors you are doing a huge service to India by reviving football. 10 years from now, the youth of the country will owe their presence in the world football to you.

Yesterday the first match between Mumbai and Kolkata marked the beginning of all the great things to come. I agree that it was an amateurish start that the first yellow card came out 1:35 minutes of the game, that there were too many fouls, that if the world has to take our football seriously then the stature of the game has to go up. I am absolutely with you. Yes, some of us may have felt dejected by the quality of the game especially Ranbir’s body language sucked. But don’t criticize the game as yet.

Let me tell you a quick story and then we shall come back to ISL. Roger Bannister an Englishman was the first person to run a mile under 4 minutes. This was done in 1954. Imagine the number of times Roger would have tried to finally achieve one mile or 1.6 (approx.) Kms in under 4 minutes. Wikipedia says in the last 50 years this record has been lowered by almost 17 seconds. What happened in the last 50 years can be attributed to evolution. But Robert was the first guy who set the things in motion, who started something, who gave a benchmark for people to follow.

Similarly football in India will improve, but it will take time and money. What we can do is support the game with viewership numbers. Give the sponsor a reason to support the game, else sponsors like Adidas who associate themselves with football will be seen missing from action, though it was a delight to see the football sporting a Puma logo. For our future generation we as Indians need to help sustain this game. Criticizing is very easy, it doesn’t take any brains. Right now, at this very moment you can be angry about almost anything under the sun, bad roads, traffic jam, procedural delays, corrupt cops, bureaucracy, the list is endless. But criticizing doesn’t end in a solution. You have to be a part of the solution, big or small doesn’t matter.

So let’s give ISL a breather, let’s watch the game for at least first 3 years before making any judgement. Everything good takes time.

Now ISL guys, you have to be on top of the game to ensure fans keep coming back. Coming to the website http://www.indiansuperleague.com/, it is crying out for attention. The horizontal scroll is not working properly, the pictures need to be high resolution and please edit them. If you have to compete with the big boys then your work has to be top notch.

Look at this picture –
Indian Super league
Who is the guy on the right hand side of the picture? This is lazy editing. My readers please do not get confused thinking Rishi is criticising, am not. I am pointing out the careless mistakes which should have been avoided.

indian super league 2
See the same picture is edited, with color and brightness correction it looks much better. One has to be passionate about such things else qualifications doesn’t matter. At times, we are so busy being correct that we fail to understand that the strings need to tug your heart. The website needs attention; “enough gyan”.

Now am all set to catch today’s match between NorthEast United FC and Kerala Blasters FC; Let’s see another match full of Indian action, #LetsFootball.

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Author:

Habitually curious & creative; Sucker for movies; Ready body language as time killer; Enjoy being fit via running, hiking, swimming and gym

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