Concept: Travelling tour guide
Platform: Mobile based
Application: Google Maps
Benefit to user: Make road journeys fun, informative and interesting
Benefit to Google: More people will use Google Maps for travelling, the existing ones will show higher brand loyalty
Explaining the concept in 150 words: My wife, Richa and I, enjoy visiting places of historical importance, this time we were enroute to UNESCO World Heritage sites of Ajanta and Ellora. They are Buddhist cave monuments dating back to 2nd and 1st century B.C. We started on a 427 KM road trip from Mumbai. As usual Google was very helpful except a few hiccups, turns…re-routing…From Mumbai to Ajanta we would have passed so many places, landmarks, monuments…which will come to life only if we knew about it. Else they are just structures.
Google Maps at any point of time know where the vehicle is. What if there is an option within Google Maps to switch on a tour guide (audio based). The tour guide will provide fun, interesting information about the places, landmarks as we pass by.
End result: A happy family with rich experience.
What do you think?