First of all thank you for going through my website.
I have 11 years of marketing experience and am working as Group Head for Mirchi Properties at Radio Mirchi 98.3 FM. In these 11 years I have worked with 3 companies – Philips, Radio Mirchi and Skechers USA, the longest tenure with Radio Mirchi, close to 7 years.
Mirchi Properties is the television wing of Radio Mirchi which creates TV shows like Mirchi Music Award, Mirchi Top 20 and so on. In this role I am responsible for the show rating on TV (TVR), Media Plan and Sponsor integration.
Key success areas of my career-
1. Increasing sales through tactical marketing campaigns – Consumer promotion offers
2. Improving TV show rating through content and media planning
3. Launching new products for business growth – Philips Pocket FM radios
1. Part of launch team of Skechers in India
2. Creative Direction for multiple brand campaigns – ATL & BTL
3. Setting up & leading social media marketing teams
4. Expertise in Media planning for best utilization of budgets
1. Strategic thinker
2. Strong communicator
3. Team player
4. Brings fun to work place
5. Out of the box approach
I am a good orator and enjoy narrating stories.
I hope you enjoy the blogs and updates.